We care about design, not decoration. Design is about solving problems. Good design knows a problem well defined is a problem half solved. Great design works out what works, and then works twice as hard to make the outcome elegant, new, or engaging. It’s a process of listening, researching, hypothesising, testing, building, reviewing and improving. Bringing ideas together to articulate something original. Because what’s the point of being you, if being you is nothing new?

Q: What’s more important? Ideas, or people? A: It’s a false dichotomy. Ideas come from people. And so if you want to have great ideas, you’ve got to look after those who have them. So while we don’t believe in a 4 hour work week, we do enjoy a 5 hour work day, and get our afternoons off to do yoga, fad dieting, or pottery classes. And though we built our office in an art gallery, our team regularly escapes to work from castles, beaches, and cottages with friends and clients all over the world.

Q: What’s more important? Ideas, or people? A: It’s a false dichotomy. Ideas come from people. And so if you want to have great ideas, you’ve got to look after those who have them. So while we don’t believe in a 4 hour work week, we do enjoy a 5 hour work day, and get our afternoons off to do yoga, fad dieting, or pottery classes. And though we built our office in an art gallery, our team regularly escapes to work from castles, beaches, and cottages with friends and clients all over the world.